The Brief
- Elevate the retail space to further emody digiDirect's brand identity and core values.
- Deliver a store transformation, crafting a contemporary and tech-inspired interior ambience.
- The store to remain open during the entirety of the fit-out process.
The Solution
- Employed a trade-through approach, allowing the store to remain fully functional.
- Installation of custom-made joinery displays from gondolas to accessory walls, benchtops, and slat walls which were designed and crafted to mirror the brand's existing stores.
- Installation of different forms of lighting such as strip lighting which was strategically installed to cultivate a futuristic atmosphere.
- Estbalishment of distinctive zones to guide clients to specific product offerings, enhancing visibility and showcasing dedicated areas from general retail offerings.
The Results
The result of this project is a modern, inviting retail space for all age groups that not only showcases digiDirect's extensive product offerings but also embodies the brand's ethos of quality, product knowledge, and customer-centricity. From the moment customers step through the doors, they are welcomed by a captivating atmosphere that encourages exploration and interaction—an affirmation of Access Projects & Construction's prowess in translating clients' visions into realities.
“The Access Projects & Construction team were fantastic to deal with, professional, patient and we were extremely happy with the way they managed the fit-out.”
digiDirect Team
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