Technology has changed everything from personal life to professional conduct. The modes and techniques of business and retailing have also been changed over the years.
Although digitalisation has revolutionised the way of shopping, brick and mortar stores still enjoy the importance in the life of people.
Therefore, retailers and megastores are using interior fit-out to scale ample business opportunities. They are investing in making their shop décor customised to tell their success story. It is an amazing way to attract customers to higher profitability.
SHOPFITTING REQUIRES CAREFUL PLANNING
There are many things that you need to account for when developing the perfect shop fit-out. For the best possible results, you have to develop a design that combines your needs with the needs of your customers or clients. Doing this is challenging at the best of times, but it is far from impossible. With the right holders and a well-developed planning process, you can come up with a shopfitting idea that ticks all the boxes.
When you are planning, it is good to start by thinking about what you do and don’t like about your current set up. If you are starting a new store entirely, then think about some similar stores that you have visited and considered what you did and didn’t like about them. As with all ideas, it is very important to do your research, as this will help you form the foundations of your perfect shopfitting idea.
Creative Ideas for Shop Fitting
A new, fresh colour scheme for your fit-out can give your shop a new life and a whole new look. Depending on the kinds of items you stock in your shop, colour schemes can be a bit tricky. But if you can develop a cohesive scheme with pops of colour here and there, you can achieve the kind of coordinated design that is so popular on Instagram and other social media sites.
If your inventory is a colourful one, consider using colour blocking in your fit-out. By sorting items by colour instead of by type, customers navigate through your shop, looking for their favourite colour. Once there, they may find other items in their favourite colour that they wouldn’t have found otherwise. Stylistically, this strategy works well because your shop takes on a unified look it didn’t have before.
Include a Green Wall
Take your shop fit out up a notch by including an artificial green wall in your new design. Indisputably Instagram-worthy, retail green walls bring colour into your shop and provide a visually appealing backdrop for signage, product placement, or even just space for customers to snap selfies.
Artificial green walls don’t require watering or maintenance, and they don’t attract pests like insects, so you won’t have to spend any of your valuable time on them. Also, since artificial green walls are highly customisable, you can use them to complement your existing decor or to bring in a whole new element of design.
Install Minimalist Displays
All of your displays should be of a minimalist nature in order to take up only what room is absolutely necessary. While they need to perform their functions, they should do so without engulfing excessive floor space that you may need for other purposes on top of displaying your merchandise. Acrylic display units are an example of what we mean.
Adding a seating area to your shop does a couple of important things. First, it gives people a few minutes to rest their weary shopping feet, and this is time they can leisurely look around and focus on the products that interest them.
Second, it gives shoppers the respite they need to take in their environment truly. When their attention drifts beyond your products and to the aesthetic design you’ve achieved, you’ve got a better chance of drawing a valuable picture from their phones, which are more than likely already in their hand.
Store Overstock in the Backroom
Never try to place your overstock on the sales floor. It should go in the backroom whenever possible. This will eliminate clutter and keep the store from being overcrowded.
Sufficiently Illuminate the Store
As part of your retail fit-out, including the latest in lighting technology and other light sources, allow natural sunlight to illuminate your shop as much as possible and rely on energy-saving LEDs for your other light source. Your investment in this area is nominal, but it will reap positive results.
Use Colours and Mirrors to Create the Illusion of Space
You can create an illusion of additional space by painting the walls a pale shade and hanging mirrors in strategic locations. Pale colours open space up where dark colours close it in and make it seem smaller. Mirrors reflect light back into the room along with the store setup. This can make the store appear longer or wider than it is in actuality.
Utilise Your Vertical Space Wisely
Remember to use your vertical space for displaying your merchandise along with your floor space. Wall racks, shelves and cabinets are just a few examples of this, and these are ideal for attractively displaying shoes and other items.
SOME THINGS TO THINK ABOUT FOR YOUR SHOPFITTING IDEAS
When you are developing your shopfitting idea, there are a few important categories that you must address. A good shop fit out will strike the perfect balance between these factors and provide a workplace that is both productive for you and your staff and appealing for your customers or clients. It is always useful to seek professional help throughout the planning and implementation phase, and doing so will ensure the best results for you.
Arguably the most important thing to consider when developing your shop is practicality. No matter what your business is, it will undoubtedly require specialised interior features to help it run smoothly. From offices and restaurants to retail spaces and shops, all businesses have unique needs, and it is paramount that your shopfitting ideas account for these needs.
Creating a shop fit out with strong design appeal can help attract customers or clients. If you offer a well-crafted and effectively designed shop or office interior, then your clients or customers will be more inclined to do business with you. Your workplace is the most powerful form of advertising, and it relies heavily upon the way in which your interior is designed.
Whether you rent or own your commercial space, it is important to make the most of your investment. To generate the most business and ultimately make the most of your premises, effective space utilisation is key. This often comes down to fit-outs and interior design, as this dictates how you use your space and what business you are able to generate as a result. If you make the most of every bit of space you have, then you will be able to operate with a high degree of efficiency and productivity.
First impressions count in business, so let us help you make a memorable one. With our team of highly skilled and experienced shopfitting professionals, we are sure to create the perfect space for your customers, visitors and staff. We deliver high quality and cost-effective service, going above and beyond to bring your creative vision to life and ensure you get the most from your investment.